@font-face {
  font-family: "InterApplift";
  font-style: normal;
  font-weight: 100 900;
  font-display: swap;
  src: url("/_next/static/media/e4af272ccee01ff0-s.p.woff2") format("woff2");
}
:root {
  --bg-dark: #050506;
  --bg-deep: #000000;
  --bg-card: #121214;
  --ink: #ffffff;
  --ink-2: rgba(255,255,255,0.72);
  --ink-3: rgba(255,255,255,0.5);
  --line: rgba(255,255,255,0.08);
  --line-2: rgba(255,255,255,0.14);
  --accent: #ff3459;
  --accent-2: #ff597a;
}
* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  background:
    radial-gradient(820px 520px at 10% -6%, rgba(255,40,72,0.20), transparent 58%),
    radial-gradient(720px 600px at 102% 6%, rgba(255,40,72,0.13), transparent 62%),
    radial-gradient(1000px 760px at 50% 116%, rgba(255,40,72,0.10), transparent 60%),
    #000;
  color: var(--ink);
  font-family: "InterApplift", -apple-system, BlinkMacSystemFont, "Inter",
    "Segoe UI", Roboto, system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  min-height: 100dvh;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
h1, h2, h3, h4, p, ul { margin: 0; }
ul { padding: 0; list-style: none; }

.frame { max-width: 1180px; margin: 0 auto; padding: 0 28px; }

/* Floating store-icon brand decoration */
.has-deco { position: relative; overflow: hidden; }
.has-deco > .frame { position: relative; z-index: 1; }
.float-deco {
  position: absolute; z-index: 0; pointer-events: none; user-select: none;
  width: 210px; height: auto; opacity: 0.92;
  filter: drop-shadow(0 30px 55px rgba(255,52,89,0.45));
}
@media (max-width: 880px) { .float-deco { width: 130px; opacity: 0.8; } }
.eyebrow {
  display: inline-block;
  font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); font-weight: 700;
}

/* NAV */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(11,11,20,0.78);
  backdrop-filter: saturate(160%) blur(14px);
  -webkit-backdrop-filter: saturate(160%) blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav__row {
  display: flex; align-items: center; gap: 18px;
  padding: 14px 0;
}
.nav__logo { display: flex; align-items: center; gap: 10px; font-weight: 800; letter-spacing: -0.01em; }
.nav__logo img { width: 26px; height: 26px; }
.nav__links { display: flex; gap: 22px; margin-left: 24px; font-size: 14px; color: var(--ink-2); }
.nav__links a:hover { color: var(--ink); }
.nav__spacer { flex: 1; }
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 11px 18px;
  background: var(--accent); color: #fff;
  border: 1px solid var(--accent);
  border-radius: 999px;
  font-size: 14px; font-weight: 700; letter-spacing: 0.01em;
  transition: transform .15s ease, background .15s ease, box-shadow .2s ease;
  box-shadow: 0 8px 28px -10px rgba(255,52,89,0.55);
}
.btn:hover { transform: translateY(-1px); background: var(--accent-2); }
.btn--lg { padding: 15px 24px; font-size: 15px; }
.btn--ghost {
  background: transparent; color: var(--ink);
  border-color: rgba(255,255,255,0.22); box-shadow: none;
}
.btn--ghost:hover { background: rgba(255,255,255,0.06); }
@media (max-width: 820px) { .nav__links { display: none; } }

/* HERO */
.hero { padding: 88px 0 56px; }
.hero__grid {
  display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 56px;
  align-items: center;
}
.hero h1 {
  margin-top: 16px;
  font-size: clamp(30px, 4.2vw, 54px);
  font-weight: 800; letter-spacing: -0.024em; line-height: 1.02;
}

/* Award lockup (Apple + Google + label) */
.award { display: inline-flex; flex-direction: column; align-items: flex-start; gap: 10px; }
.award__row { display: flex; gap: 12px; align-items: center; }
.award__row svg { width: 24px; height: 24px; color: rgba(255,255,255,0.9); }
.award__label { font-size: 13px; font-weight: 700; letter-spacing: 0.04em; color: var(--ink-2); }
.hero h1 .accent { color: var(--accent); }
.hero__lead {
  margin-top: 22px; max-width: 560px;
  font-size: clamp(16px, 1.3vw, 19px); color: var(--ink-2);
}
.hero__cta {
  margin-top: 32px; display: flex; gap: 12px; align-items: center; flex-wrap: wrap;
}
.hero__qual {
  margin-top: 18px; display: flex; align-items: flex-start; gap: 8px;
  font-size: 13.5px; line-height: 1.45; color: var(--ink-2); letter-spacing: 0.01em;
}
.hero__qual svg { flex: 0 0 auto; width: 18px; height: 18px; margin-top: 2px; color: var(--accent); }
.hero__qual strong { color: #fff; font-weight: 700; }
.hero__trust {
  margin-top: 26px; font-size: 13px; color: var(--ink-3);
  display: flex; gap: 16px; flex-wrap: wrap; align-items: center;
}
.hero__trust .dot { width: 6px; height: 6px; background: var(--accent); border-radius: 999px; display: inline-block; margin-right: 8px; vertical-align: middle; }

/* Hero proof card */
.hero__card {
  background: linear-gradient(180deg, rgba(255,255,255,0.04), rgba(255,255,255,0.015));
  border: 1px solid var(--line-2);
  border-radius: 22px; padding: 28px;
  position: relative; overflow: hidden;
}
.hero__card::before {
  content: ""; position: absolute; inset: 0;
  background: radial-gradient(400px 200px at 100% 0%, rgba(255,52,89,0.18), transparent 60%);
  pointer-events: none;
}
.hero__card .meta {
  position: relative;
  font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase;
  color: var(--ink-3); margin-bottom: 14px;
}
.hero__card .big {
  position: relative;
  font-size: clamp(38px, 4.6vw, 58px); font-weight: 800;
  letter-spacing: -0.022em; line-height: 1;
}
.hero__card .big .arrow { color: var(--accent); }
.hero__card .kw {
  position: relative;
  margin-top: 10px; font-size: 15px; color: var(--ink-2);
}
.hero__card .kw code {
  background: rgba(255,52,89,0.14); color: var(--accent-2);
  padding: 3px 8px; border-radius: 6px; font-family: ui-monospace, SFMono-Regular, monospace;
}
.hero__card .row {
  position: relative;
  margin-top: 24px; padding-top: 20px;
  border-top: 1px solid var(--line);
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px;
}
.hero__card .row .lbl {
  font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-3); margin-bottom: 4px;
}
.hero__card .row .v { font-size: 22px; font-weight: 800; color: var(--accent); letter-spacing: -0.01em; }
.hero__card .quote {
  position: relative;
  margin-top: 24px; padding-top: 20px;
  border-top: 1px solid var(--line);
  font-size: 14.5px; color: var(--ink-2); line-height: 1.55;
}
.hero__card .quote strong { color: var(--ink); display: block; margin-top: 8px; font-size: 13px; font-weight: 700; }
.hero__card .quote span { color: var(--ink-3); font-size: 12.5px; }

/* Hero store icons (replaces the live-case card) */
.hero__art {
  position: relative;
  display: flex; flex-direction: column; justify-content: center; align-items: center;
}
/* Caption under the trophy */
.trophy__cap {
  position: relative; z-index: 1; margin-top: 16px;
  display: flex; flex-direction: column; align-items: center; gap: 4px;
  text-align: center;
}
.trophy__cap-rank {
  font-size: clamp(22px, 2.2vw, 30px); font-weight: 800;
  letter-spacing: -0.012em; line-height: 1; color: #fff;
}
.trophy__cap-rank .accent { color: var(--accent); }
.trophy__cap-sub {
  font-size: clamp(12px, 1.1vw, 14px); color: var(--ink-2);
  letter-spacing: 0.14em; text-transform: uppercase; font-weight: 600;
}
.trophy {
  --trophy: url("/s.applift.co/promotional/general/applift-trophy.png");
  position: relative; display: inline-block; margin: 0;
  animation: trophy-float 6s ease-in-out infinite;
  will-change: transform;
}
.trophy__img {
  display: block; width: 100%; max-width: 360px;
  filter: drop-shadow(0 26px 50px rgba(0, 0, 0, 0.55));
}
/* soft on-brand glow pooled behind the cup */
.trophy::before {
  content: ""; position: absolute; inset: 4% 2% 8%; z-index: -1; border-radius: 50%;
  background: radial-gradient(closest-side, rgba(255, 52, 89, 0.34), transparent 72%);
  filter: blur(14px);
  animation: trophy-glow 6s ease-in-out infinite;
}
/* gold shine sweep, masked to the trophy silhouette */
.trophy__shine {
  position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(112deg, transparent 38%, rgba(255, 255, 255, 0.55) 47%, rgba(255, 255, 255, 0.06) 56%, transparent 64%);
  background-size: 220% 100%; background-repeat: no-repeat;
  -webkit-mask: var(--trophy) center / contain no-repeat;
  mask: var(--trophy) center / contain no-repeat;
  mix-blend-mode: screen;
  animation: trophy-shine 6s ease-in-out infinite;
}
@keyframes trophy-float {
  0%, 100% { transform: translateY(0) rotate(-1.2deg); }
  50%      { transform: translateY(-14px) rotate(1.2deg); }
}
@keyframes trophy-glow {
  0%, 100% { opacity: 0.5; transform: scale(0.95); }
  50%      { opacity: 0.85; transform: scale(1.05); }
}
@keyframes trophy-shine {
  0%   { background-position: 160% 0; }
  22%  { background-position: -60% 0; }
  100% { background-position: -60% 0; }
}
@media (prefers-reduced-motion: reduce) {
  .trophy, .trophy__shine, .trophy::before { animation: none; }
}

@media (max-width: 980px) {
  .hero__grid { grid-template-columns: 1fr; gap: 36px; }
  .hero { padding: 56px 0 32px; }
  .trophy__img { max-width: 240px; }
}

/* TRUSTED-BY STRIP (image) */
.strip {
  padding: 28px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.strip__img { display: block; margin: 0 auto; max-width: 1080px; width: 100%; height: auto; }
.strip__img--mobile { display: none; }
@media (max-width: 720px) {
  .strip__img--desktop { display: none; }
  .strip__img--mobile { display: block; }
}

/* SECTION FRAME */
.sec { padding: 88px 0; }
.sec__head { max-width: 780px; margin: 0 auto 48px; text-align: center; }
.sec__head h2 {
  margin-top: 12px;
  font-size: clamp(30px, 3.8vw, 48px);
  font-weight: 800; letter-spacing: -0.02em; line-height: 1.08;
}
.sec__head h2 .accent { color: var(--accent); }
.sec__head p {
  margin-top: 16px; color: var(--ink-2);
  font-size: clamp(15px, 1.2vw, 17px);
}

/* HEADLINE STATS BAR */
.stats {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 0;
  max-width: 980px; margin-left: auto; margin-right: auto;
  border: 1px solid var(--line-2); border-radius: 20px;
  overflow: hidden;
  background: linear-gradient(180deg, rgba(255,255,255,0.025), rgba(255,255,255,0.005));
}
.stats__cell {
  padding: 34px 16px;
  border-right: 1px solid var(--line);
  text-align: center;
}
.stats__cell:last-child { border-right: 0; }
.stats__num {
  font-size: clamp(28px, 3.1vw, 42px); font-weight: 800;
  letter-spacing: -0.024em; color: var(--accent); line-height: 1;
  white-space: nowrap;
}
.stats--positive .stats__num { color: #34b97a; }
.stats__lbl {
  margin-top: 12px; font-size: 13.5px; color: var(--ink-2);
  letter-spacing: 0.02em;
}
@media (max-width: 720px) {
  .stats { grid-template-columns: repeat(2, 1fr); }
  .stats__cell { border-bottom: 1px solid var(--line); }
  .stats__cell:nth-child(2n) { border-right: 0; }
  .stats__cell:nth-last-child(-n+2) { border-bottom: 0; }
}
@media (max-width: 430px) {
  .stats { grid-template-columns: 1fr; }
  .stats__cell { border-right: 0; border-bottom: 1px solid var(--line); }
  .stats__cell:last-child { border-bottom: 0; }
}

/* PROOF CARDS */
.proofs {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px;
}
.proof {
  background: var(--bg-card);
  border: 1px solid var(--line-2); border-radius: 20px;
  padding: 22px;
  transition: border-color .2s ease, transform .15s ease;
  position: relative; overflow: hidden;
}
.proof:hover { border-color: rgba(255,52,89,0.45); transform: translateY(-2px); }
.proof__visual {
  position: relative;
  margin: -22px -22px 16px;
  height: 118px; overflow: hidden;
}
.proof__visual::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(180deg, transparent 55%, rgba(0,0,0,0.35) 100%);
}
.proof__visual img {
  position: absolute; top: 50%; right: 12px;
  width: 118px; height: 118px; object-fit: contain;
  transform: translateY(-52%) rotate(-4deg);
  filter: drop-shadow(0 18px 30px rgba(0,0,0,0.45));
  transition: transform .25s ease;
}
.proof:hover .proof__visual img { transform: translateY(-52%) rotate(0deg) scale(1.04); }
.proof__tag {
  position: relative; z-index: 1; margin: 12px 0 0 18px;
  font-size: 11.5px; font-weight: 600; letter-spacing: 0.01em;
  color: rgba(255,255,255,0.82);
}
.proof::after {
  content: ""; position: absolute; inset: -1px;
  background: linear-gradient(180deg, rgba(255,52,89,0.10), transparent 50%);
  opacity: 0; pointer-events: none; transition: opacity .2s ease;
}
.proof:hover::after { opacity: 1; }
.proof__head {
  position: relative;
  display: flex; align-items: baseline; justify-content: space-between;
  gap: 12px; flex-wrap: wrap;
}
.proof__vertical {
  font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--accent); font-weight: 700;
}
.proof__geo {
  font-size: 12px; color: var(--ink-3);
  font-family: ui-monospace, SFMono-Regular, monospace;
}
.proof__rank {
  position: relative;
  margin-top: 8px;
  font-size: clamp(23px, 2.7vw, 32px); font-weight: 800;
  letter-spacing: -0.022em; line-height: 1.05;
}
.proof__rank .from { color: var(--ink-3); }
.proof__rank .to { color: var(--accent); }
.proof__kw {
  margin-top: 6px; font-size: 14px; color: var(--ink-2);
}
.proof__kw code {
  background: rgba(255,52,89,0.14); color: var(--accent-2);
  padding: 2px 8px; border-radius: 6px;
  font-family: ui-monospace, SFMono-Regular, monospace; font-size: 13px;
}
.proof__row {
  position: relative;
  margin-top: 16px; padding-top: 14px;
  border-top: 1px solid var(--line);
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px;
}
.proof__row .lbl {
  font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-3); margin-bottom: 4px;
}
.proof__row .v {
  font-size: 18px; font-weight: 800; color: var(--ink);
  letter-spacing: -0.012em;
}
.proof__row .v.up { color: #5fd49a; }
.proof__row .v.dn { color: var(--accent); }
@media (max-width: 760px) { .proofs { grid-template-columns: 1fr; } }

/* Casino & sports — big featured case-study card (stats + video) */
.proof-video {
  margin-top: 18px;
  display: grid; grid-template-columns: 1.6fr 1fr; gap: 32px; align-items: center;
  background: var(--bg-card);
  border: 1px solid var(--line-2); border-radius: 20px;
  padding: 26px;
  position: relative; overflow: hidden;
  transition: border-color .2s ease;
}
.proof-video:hover { border-color: rgba(255,52,89,0.45); }
.proof-video .proof__row { margin-top: 22px; }
.proof-video .proof__cta { margin-top: 22px; }
.proof-video__player {
  position: relative; aspect-ratio: 16 / 9;
  border-radius: 20px; overflow: hidden;
  border: 1px solid rgba(255,255,255,0.1); background: #000;
  box-shadow: 0 30px 70px rgba(0,0,0,0.5);
}
.proof-video__player iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }

/* Custom pink case-study poster (click to play) */
.vidposter {
  position: absolute; inset: 0; width: 100%; height: 100%;
  padding: 0; border: 0; cursor: pointer; display: block; overflow: hidden;
  background: linear-gradient(122deg, #ff4f73 0%, #f0285c 52%, #d9194c 100%);
}
.vidposter::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(120% 80% at 18% 30%, rgba(255,255,255,0.16), transparent 60%);
}
.vidposter__copy {
  position: absolute; left: clamp(22px, 5%, 52px); top: 50%; transform: translateY(-50%);
  max-width: 56%; z-index: 2; text-align: left;
}
.vidposter__eyebrow {
  display: block; color: rgba(255,255,255,0.92); font-weight: 600;
  font-size: clamp(12px, 1.5vw, 19px); margin-bottom: clamp(8px, 1.6vw, 18px);
}
.vidposter__title {
  display: block; color: #fff; font-weight: 800;
  font-size: clamp(22px, 4.6vw, 52px); line-height: 1.04; letter-spacing: -0.022em;
}
.vidposter__art {
  position: absolute; right: -1%; top: 50%; transform: translateY(-50%);
  width: clamp(150px, 42%, 470px); height: auto; z-index: 1;
  filter: drop-shadow(0 22px 38px rgba(120,10,40,0.4));
}
.vidposter__play {
  position: absolute; left: clamp(22px, 5%, 52px); bottom: clamp(18px, 6%, 40px);
  z-index: 3; display: inline-flex; align-items: center; gap: 12px;
  padding: 7px 22px 7px 7px; border-radius: 999px;
  background: rgba(8,8,14,0.7); border: 1px solid rgba(255,255,255,0.28);
  backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px);
  box-shadow: 0 14px 32px -12px rgba(0,0,0,0.7);
  transition: background .15s ease, transform .15s ease;
}
.vidposter:hover .vidposter__play { background: rgba(8,8,14,0.86); transform: translateY(-1px); }
.vidposter__playicon {
  flex: 0 0 auto; display: grid; place-items: center;
  width: clamp(40px, 4vw, 48px); height: clamp(40px, 4vw, 48px); border-radius: 50%;
  background: #fff;
}
.vidposter__playicon svg { width: 42%; height: 42%; color: #e11d48; margin-left: 8%; }
.vidposter__playlabel {
  color: #fff; font-weight: 700; letter-spacing: 0.01em;
  font-size: clamp(13px, 1.2vw, 15px); white-space: nowrap;
}
@media (max-width: 880px) {
  .vidposter__copy { max-width: 54%; }
}
@media (max-width: 560px) {
  .vidposter__copy { top: clamp(14px, 7%, 26px); transform: none; max-width: 56%; }
  .vidposter__title { font-size: clamp(19px, 6.2vw, 30px); }
  .vidposter__eyebrow { font-size: 13px; margin-bottom: 8px; }
  .vidposter__play { left: 14px; right: auto; bottom: 14px; padding: 6px 16px 6px 6px; gap: 9px; }
  .vidposter__playicon { width: 34px; height: 34px; }
  .vidposter__playlabel { font-size: 12.5px; }
}
.proof-video__stat {
  font-size: clamp(26px, 3vw, 38px); font-weight: 800;
  letter-spacing: -0.02em; line-height: 1.1; color: #fff;
}
.proof-video__desc { margin-top: 16px; color: var(--ink-2); font-size: 16px; line-height: 1.6; }
.proof-video__desc strong { color: #fff; font-weight: 700; }
.proof-video__chips { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 20px; }
.proof-chip {
  padding: 8px 14px; border-radius: 999px;
  background: rgba(255,255,255,0.06); color: #fff;
  border: 1px solid rgba(255,255,255,0.12);
  font-size: 14px; font-weight: 600;
}
@media (max-width: 880px) { .proof-video { grid-template-columns: 1fr; gap: 24px; } }

/* FEATURED QUOTE */
.featured {
  background: linear-gradient(135deg, rgba(255,52,89,0.12), rgba(255,52,89,0.02) 60%);
  border: 1px solid rgba(255,52,89,0.32);
  border-radius: 22px;
  padding: 56px 56px;
  max-width: 980px; margin: 0 auto;
}
.featured__quote {
  font-size: clamp(22px, 2.6vw, 34px);
  font-weight: 600; letter-spacing: -0.014em; line-height: 1.3;
  text-wrap: balance;
}
.featured__quote::before {
  content: "\201C"; color: var(--accent);
  margin-right: 6px; font-weight: 700;
}
.featured__quote::after { content: "\201D"; color: var(--accent); margin-left: 4px; font-weight: 700; }
.featured__attr {
  margin-top: 22px; display: flex; align-items: center; gap: 14px;
  font-size: 14px; color: var(--ink-2);
}
.featured__attr strong { color: var(--ink); font-weight: 700; }
.featured__attr .bar { width: 28px; height: 2px; background: var(--accent); }
@media (max-width: 720px) { .featured { padding: 36px 28px; } }

/* VOICES (small testimonials) */
.voices { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.voice {
  background: var(--bg-card); border: 1px solid var(--line);
  border-radius: 18px; padding: 24px;
}
.voice__q {
  font-size: 15.5px; color: var(--ink); line-height: 1.55;
}
.voice__q::before { content: "\201C"; color: var(--accent); margin-right: 3px; font-weight: 700; }
.voice__q::after { content: "\201D"; color: var(--accent); margin-left: 2px; font-weight: 700; }
.voice__attr {
  margin-top: 18px; padding-top: 14px;
  border-top: 1px solid var(--line);
  font-size: 13px; color: var(--ink-3);
}
.voice__attr strong { color: var(--ink); font-weight: 700; display: block; font-size: 14px; }
@media (max-width: 880px) { .voices { grid-template-columns: 1fr; } }

/* WHAT IS NEO ASO */
.method__sub {
  margin-top: 36px; padding-top: 28px;
  border-top: 1px solid var(--line);
  text-align: center;
}
.method__sub h3 {
  font-size: clamp(22px, 2.4vw, 30px); font-weight: 700;
  letter-spacing: -0.018em; color: var(--ink); margin: 0 0 10px;
}
.method__sub p {
  color: var(--ink-2); font-size: 16px; line-height: 1.55;
  max-width: 640px; margin: 0 auto;
}
.method__grid {
  margin-top: 84px;
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
}
.method__card {
  position: relative; overflow: visible;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 26px;
  padding: 60px 30px 34px;
}
.method__card--1 {
  background:
    radial-gradient(135% 80% at 50% -8%, rgba(190,40,62,0.55), transparent 58%),
    linear-gradient(180deg, rgba(120,26,42,0.5), rgba(16,9,11,0.9));
}
.method__card--2 {
  background:
    radial-gradient(135% 80% at 50% -8%, rgba(150,32,50,0.4), transparent 58%),
    linear-gradient(180deg, rgba(86,22,36,0.45), rgba(13,9,10,0.92));
}
.method__card--3 {
  background:
    radial-gradient(135% 80% at 50% -8%, rgba(110,24,40,0.28), transparent 58%),
    linear-gradient(180deg, rgba(48,16,26,0.4), rgba(11,10,11,0.94));
}
.method__bignum {
  position: absolute; top: -56px; left: 50%; transform: translateX(-50%);
  font-size: 132px; font-weight: 800; line-height: 1; letter-spacing: -0.04em;
  color: #fff;
  text-shadow: 0 0 42px rgba(255,255,255,0.55), 0 8px 34px rgba(255,255,255,0.28);
  pointer-events: none;
}
.method__card h3 {
  position: relative; margin: 0;
  font-size: 26px; font-weight: 800; letter-spacing: -0.02em;
  line-height: 1.14; color: #fff;
}
.method__list {
  list-style: none; margin: 22px 0 0; padding: 0;
  display: grid; gap: 16px;
}
.method__list li {
  position: relative; padding-left: 22px;
  color: rgba(255,255,255,0.78); font-size: 15.5px; line-height: 1.5;
}
.method__list li::before {
  content: ""; position: absolute; left: 4px; top: 9px;
  width: 6px; height: 6px; border-radius: 50%; background: rgba(255,255,255,0.85);
}
@media (max-width: 880px) {
  .method__grid { grid-template-columns: 1fr; gap: 60px; margin-top: 72px; }
}

/* PRESS — Don't just take our word for it */
.presssec__grid {
  display: grid; grid-template-columns: 1fr 1.15fr 1fr; gap: 18px;
  align-items: start;
}
.presssec__col { display: flex; flex-direction: column; gap: 18px; }
.pcard {
  display: flex; flex-direction: column;
  background: var(--bg-card); border: 1px solid var(--line-2);
  border-radius: 18px; overflow: hidden; color: var(--ink);
  transition: border-color .2s ease, transform .15s ease;
}
.pcard[href]:hover { border-color: rgba(255,52,89,0.45); transform: translateY(-2px); }
.pcard--feature { flex: 1; }
.pcard__img {
  width: 100%; aspect-ratio: 16 / 10;
  background: #1a1a26 center / cover no-repeat;
}
.pcard--feature .pcard__img { aspect-ratio: 4 / 3; }
.pcard__body { padding: 18px 20px 20px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.pcard__title { font-size: 16px; font-weight: 800; line-height: 1.32; letter-spacing: -0.005em; color: var(--ink); }
.pcard--feature .pcard__title { font-size: 18px; }
.pcard__excerpt { font-size: 14px; line-height: 1.55; color: var(--ink-2); }
.pcard__source {
  margin-top: auto; display: inline-flex; align-items: center; gap: 10px;
  font-size: 13.5px; font-weight: 700; color: var(--ink);
}
.pcard__source img { width: 24px; height: 24px; border-radius: 50%; object-fit: cover; }
@media (max-width: 980px) {
  .presssec__grid { grid-template-columns: 1fr 1fr; }
  .presssec__col:nth-child(2) { grid-column: 1 / -1; order: -1; }
}
@media (max-width: 720px) { .presssec__grid { grid-template-columns: 1fr; } .presssec__col:nth-child(2){order:0;} }

/* FOUNDERS */
.founders__head { position: relative; text-align: center; max-width: 860px; margin: 0 auto; padding: 0 36px; }
.founders__quote {
  position: absolute; line-height: 0.8;
  font-family: Georgia, "Times New Roman", serif; font-weight: 700;
  font-size: clamp(54px, 7vw, 104px);
  background: linear-gradient(150deg, #381129, var(--accent));
  -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
}
.founders__quote--open { top: 6px; left: 4px; }
.founders__quote--close { bottom: 34px; right: 4px; }
.founders__title { font-size: clamp(34px, 5vw, 56px); font-weight: 800; line-height: 1.04; letter-spacing: -0.02em; color: var(--ink); }
.founders__title em { font-style: italic; font-family: Georgia, "Times New Roman", serif; font-weight: 500; }
.founders__deck { margin: 22px auto 0; max-width: 620px; font-size: clamp(16px, 1.5vw, 19px); font-weight: 600; color: var(--ink-2); line-height: 1.5; }
.founders__note { display: inline-block; margin-top: 22px; padding: 8px 18px; border-radius: 999px; border: 1px solid var(--line-2); font-size: 13px; color: var(--ink-3); }
/* Team band */
.team-band {
  margin-top: 48px;
  display: grid; grid-template-columns: 1.5fr 1fr; gap: 32px; align-items: center;
}
.team-collage {
  display: grid; gap: 12px;
  grid-template-columns: 2fr 1fr 1fr;
  grid-template-rows: repeat(2, 150px);
}
.team-collage img { width: 100%; height: 100%; object-fit: cover; border-radius: 14px; display: block; }
.team-collage__a { grid-column: 1; grid-row: 1 / 3; }
.team-collage__b { grid-column: 2; grid-row: 1; }
.team-collage__c { grid-column: 2; grid-row: 2; }
.team-collage__d { grid-column: 3; grid-row: 1 / 3; }
.team-band__copy h3 {
  font-size: clamp(22px, 2.4vw, 30px); font-weight: 800;
  letter-spacing: -0.018em; line-height: 1.15; color: var(--ink);
}
.team-band__copy p { margin-top: 14px; color: var(--ink-2); font-size: 16px; line-height: 1.6; }
@media (max-width: 880px) {
  .team-band { grid-template-columns: 1fr; gap: 24px; }
  .team-collage { grid-template-rows: repeat(2, 120px); }
}

.founders__grid { margin-top: 56px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.founder-card { display: flex; flex-direction: column; background: var(--bg-card); border: 1px solid var(--line-2); border-radius: 20px; overflow: hidden; }
.founder-card__photo { position: relative; aspect-ratio: 1 / 1; background: #14141d center top / cover no-repeat; }
.founder-card__photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 45%, var(--bg-card) 100%); }
.founder-card__id { position: absolute; left: 24px; right: 24px; bottom: 14px; z-index: 1; display: flex; flex-direction: column; }
.founder-card__role { font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); font-weight: 700; }
.founder-card__name { font-size: 26px; font-weight: 800; letter-spacing: -0.015em; color: var(--ink); line-height: 1.1; margin-top: 2px; }
.founder-card__bio { padding: 4px 24px 24px; font-size: 15px; line-height: 1.6; color: var(--ink-2); flex: 1; }
.founder-card__link { display: block; text-align: center; padding: 18px; font-size: 15px; font-weight: 600; color: var(--ink); border-top: 1px solid var(--line); transition: background .15s ease; }
.founder-card__link:hover { background: var(--accent); color: #fff; }
@media (max-width: 880px) {
  .founders__grid { grid-template-columns: 1fr; max-width: 420px; margin-left: auto; margin-right: auto; }
  .founders__quote--close { bottom: 30px; }
}

/* FINAL CTA */
.final {
  padding: 96px 0;
  background:
    radial-gradient(700px 360px at 50% 0%, rgba(255,52,89,0.22), transparent 60%),
    var(--bg-deep);
  border-top: 1px solid var(--line);
  text-align: center;
}
.final h2 {
  font-size: clamp(34px, 4.4vw, 60px);
  font-weight: 800; letter-spacing: -0.024em; line-height: 1.06;
  max-width: 880px; margin: 0 auto;
}
.final h2 .accent { color: var(--accent); }
.final p {
  margin: 22px auto 0; max-width: 640px;
  color: var(--ink-2); font-size: clamp(15px, 1.2vw, 18px);
}
.final__row { margin-top: 36px; display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
.final__award { margin: 34px auto 0; max-width: 560px; }
.final__award img { width: 100%; height: auto; opacity: 0.9; }
.final__hint {
  margin-top: 22px; font-size: 12.5px; color: var(--ink-3);
  letter-spacing: 0.06em;
}

/* Proof card CTA */
.proof__cta {
  position: relative; align-self: flex-start; margin-top: 16px;
  display: inline-flex; align-items: center; gap: 8px;
  padding: 10px 18px; border-radius: 999px;
  background: #000; border: 1px solid rgba(255,255,255,0.55);
  color: #fff; font-size: 14px; font-weight: 600;
  transition: background .15s ease, border-color .15s ease, transform .15s ease;
}
.proof__cta:hover {
  background: rgba(255,255,255,0.08);
  border-color: #fff; transform: translateY(-1px);
}
.proof { display: flex; flex-direction: column; }
.proof__row { margin-bottom: 0; }

/* CLIENT LOGO ROLLER (above footer) */
.logos { padding: 54px 0 18px; overflow: hidden; }
.logos__eyebrow {
  text-align: center; margin-bottom: 30px;
  font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-3); font-weight: 700;
}
.logos__viewport { position: relative; overflow: hidden; }
.logos__viewport--mobile { display: none; }
.logos__viewport::before,
.logos__viewport::after {
  content: ""; position: absolute; top: 0; bottom: 0; width: 14%;
  z-index: 2; pointer-events: none;
}
.logos__viewport::before { left: 0; background: linear-gradient(90deg, #000 8%, transparent); }
.logos__viewport::after { right: 0; background: linear-gradient(270deg, #000 8%, transparent); }
.logos__track {
  display: flex; width: max-content;
  animation: logos-scroll 56s linear infinite;
}
.logos__track + .logos__track { margin-top: 18px; }
.logos__track--reverse { animation-direction: reverse; }
.logos__viewport:hover .logos__track { animation-play-state: paused; }
.logos__logo {
  flex: 0 0 auto; height: 78px; width: auto; display: block;
  margin: 0 14px; opacity: 0.92;
}
@keyframes logos-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (max-width: 720px) {
  .logos__viewport--desktop { display: none; }
  .logos__viewport--mobile { display: block; }
  .logos__logo { height: 44px; margin: 0 6px; }
  .logos__track { animation-duration: 40s; }
  .logos__track + .logos__track { margin-top: 12px; }
}
@media (prefers-reduced-motion: reduce) {
  .logos__track { animation: none; flex-wrap: wrap; width: auto; justify-content: center; gap: 14px; }
  .logos__track + .logos__track { margin-top: 14px; }
}

/* FOOTER */
.foot {
  padding: 26px 0 56px;
  font-size: 12.5px; color: var(--ink-3);
  text-align: center;
}
.foot a { color: var(--ink-2); }

@media (max-width: 720px) {
  .sec { padding: 64px 0; }
  .hero { padding: 48px 0 28px; }
  .frame { padding: 0 20px; }
}

/* ───────── SCROLL REVEAL + MICRO-INTERACTIONS ───────── */
/* The .reveal-ready guard is added to <html> by an inline head script, so if
   JS is disabled nothing ever hides — content stays visible (no FOUC). */

/* Single elements fade-and-rise as they scroll into view */
.reveal-ready .reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity .72s cubic-bezier(.2,.7,.2,1), transform .72s cubic-bezier(.2,.7,.2,1);
  will-change: opacity, transform;
}
.reveal-ready .reveal.is-in { opacity: 1; transform: none; }
/* Scale-in variant (hero trophy, featured quote) */
.reveal-ready .reveal--scale { transform: scale(.94); }
.reveal-ready .reveal--scale.is-in { transform: none; }

/* Groups: direct children rise in sequence once the group enters view */
.reveal-ready .reveal-group > * {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .62s cubic-bezier(.2,.7,.2,1) var(--reveal-d, 0ms),
              transform .62s cubic-bezier(.2,.7,.2,1) var(--reveal-d, 0ms);
  will-change: opacity, transform;
}
.reveal-ready .reveal-group.is-in > * { opacity: 1; transform: none; }
.reveal-group > *:nth-child(1) { --reveal-d: 0ms; }
.reveal-group > *:nth-child(2) { --reveal-d: 70ms; }
.reveal-group > *:nth-child(3) { --reveal-d: 140ms; }
.reveal-group > *:nth-child(4) { --reveal-d: 210ms; }
.reveal-group > *:nth-child(5) { --reveal-d: 280ms; }
.reveal-group > *:nth-child(6) { --reveal-d: 350ms; }

/* Nav-link underline wipe on hover */
.nav__links a { position: relative; }
.nav__links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -5px; height: 2px;
  background: var(--accent); border-radius: 2px;
  transform: scaleX(0); transform-origin: left center;
  transition: transform .28s cubic-bezier(.2,.7,.2,1);
}
.nav__links a:hover::after { transform: scaleX(1); }

@media (prefers-reduced-motion: reduce) {
  .reveal-ready .reveal,
  .reveal-ready .reveal--scale,
  .reveal-ready .reveal-group > * {
    opacity: 1 !important; transform: none !important; transition: none !important;
  }
}

/* Case-study PDF modal */
.pdfmodal { position: fixed; inset: 0; z-index: 200; display: grid; place-items: center; padding: 24px; }
.pdfmodal[hidden] { display: none; }
.pdfmodal__backdrop { position: absolute; inset: 0; background: rgba(0,0,0,0.72); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.pdfmodal__panel {
  position: relative; z-index: 1;
  width: min(1000px, 100%); height: min(88vh, 100%);
  display: flex; flex-direction: column; overflow: hidden;
  background: #0d0d12; border: 1px solid var(--line-2); border-radius: 18px;
  box-shadow: 0 40px 100px rgba(0,0,0,0.6);
  animation: pdfmodal-in .25s cubic-bezier(0.2,0.7,0.2,1) both;
}
@keyframes pdfmodal-in { from { opacity: 0; transform: translateY(14px) scale(.985); } to { opacity: 1; transform: none; } }
.pdfmodal__bar {
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 12px 14px; border-bottom: 1px solid var(--line); flex: 0 0 auto;
}
.pdfmodal__title { font-weight: 700; font-size: 15px; color: #fff; }
.pdfmodal__actions { display: flex; align-items: center; gap: 10px; }
.pdfmodal__dl { padding: 9px 16px; font-size: 13px; }
.pdfmodal__close {
  flex: 0 0 auto; width: 36px; height: 36px; border-radius: 999px; cursor: pointer;
  display: grid; place-items: center; color: #fff;
  background: rgba(255,255,255,0.06); border: 1px solid var(--line-2);
  transition: background .15s ease;
}
.pdfmodal__close:hover { background: rgba(255,255,255,0.14); }
.pdfmodal__close svg { width: 18px; height: 18px; }
.pdfmodal__body { flex: 1; min-height: 0; background: #fff; }
.pdfmodal__body iframe { width: 100%; height: 100%; border: 0; display: block; }
@media (max-width: 560px) {
  .pdfmodal { padding: 0; }
  .pdfmodal__panel { width: 100%; height: 100%; border-radius: 0; border: 0; }
}